Anthony Negro's Resume (Last updated January 5th 2009)

Marketing, credit card, pricing, pricing manager, pricing analyst, revenue, product manager, program manager, direct mail, financial analysis, P&L management, banking, process improvement, six sigma black belt, Process Analysis and Reengineering, Vendor Management, Portfolio Pricing, Due Diligence Reviews
Change in Terms, Strategic Planning, Budget Management, Marketing Analytics, Cost Efficiencies and Profit Growth, Process Mapping, Marketing Execution, Direct Mail, Telesales, Customer Activation and Retention, Customer Engagement

Quality driven marketing professional and manager with over 10 years of progressive experience with a Fortune Top 20 financial services organization. Consistently delivers revenue growth, cost efficiencies and market expansion with innovative solutions. Results-oriented team player equally comfortable in either a strategic or tactical role with demonstrated success of driving programs, new processes, and process reengineering. Excellent ability to consistently maintain composure and remain productive in extremely high-pressure, time-sensitive environments.

Selected competencies include:
Financial Analysis
Product Management
Project Management
Six Sigma Black Belt
Process Improvement
P&L Management
Vendor Management
Due Diligence Reviews Strategic Planning

I am an extremely motivated individual with a can do attitude and approach to all my business interactions. I am a team player; equally comfortable working as part of a group or independently. Driven and determined, with a proven track record of delivering bottom line results, expense savings and process improvements. Throughout my career I have been innovative and continue to think outside the box in order to overcome challenges and achieve positive results.

With more then 11 years of experience in the financial services industry, working for JPMorgan Chase in their credit card division, I have a diverse range of skills and expertise. Responsibilities have included financial and marketing analytics, portfolio management, pricing and yield management, portfolio due diligence reviews, merger and acquisitions, integrations and conversions, and system mapping as well as process reengineering.

Additionally, I am a Six Sigma black belt and have completed several black belt projects. I also have large-scale cross functional project management experience including the conversion, mapping and standardization of the Chase acquired Providian credit card portfolio. Working across numerous cross functional areas of credit card, I managed the integration of more than $8.5 billion dollars in receivables and 2 million customer accounts, while also generating more than $10 million dollars of revenue for the organization.

As the manager of Strategic Privacy Operations for the Chase card portfolio of more then 90 million cardmembers, I was able to reduce the annual privacy mailing budget from in excess of $25 million dollars to less than $6 million dollars and increase marketable universe. Most recently as a Vice President of Marketing in the Revenue and Fee Services department, I served as both a Product Manager and Channel Manager.

As a Product Manager I more then doubled sales of a proprietary product in less then two years and grew revenue by 35%. As the Statement and Direct Mail Channel Manager, I delivered more then $12 million dollars of revenue to the bank while also saving more then $9 million dollars of expense annually.

Managed monthly statement inserts to more then 50MM cardmembers.

Delivered more than $12MM annually from insertion fees.

Reduced annual operation expenses by $9MM through partner sponsored remits.

Developed targeted insert programs
Managed annual direct mail budget of $17MM.

Designed and implemented direct mail contact strategies to reduce customer contacts, increase response rates and save expense dollars.

Promoted to manage Chase Fraud Detector, a proprietary identity theft product with 2007 annual sales of more than 750,000 units, annual revenue in excess of $50MM and an annual operating budget of more than $20MM.

Grew revenue by 35% in 2007 as a result of enhanced benefits, improved marketing materials and streamlined sales scripts.

Increased sales more than 50% from 2005 to 2007.

Negotiated contacts and managed 6 external vendors supporting product operation including acquisitions and fulfillment, benefit servicing and customer service.

Responsible for new account acquisitions in 8 channels including telemarketing, direct mail, in-bound customer service and VRU.

Reduced annual privacy mailing budget from $21MM in 2005 to $6.5 million in 2006.

Implemented privacy policy delivery strategies which eliminated 20 million first class mail pieces.

Developed a firm-wide strategy in preparation for the Federal FACT act which would allow notification every five years and eliminated $4MM in projected system development costs.

Designed and successfully piloted a direct mail Reaffirmation program which was developed to increase marketable direct mail population.

Successfully completed JPMC six-month black belt training program and led three Black Belt projects.

Reconsideration Review delivered an incremental $375M dollars upon implementation and more than 1MM new accounts.

Application Cycle Time reduced new credit processing for non-exception applications by 1.8 days.

Implemented FICO score cut-off for declined credit applicant letters which resulted in an expense savings of $1.5MM.

Managed portfolio pricing conversion and mapping of more than $8.5 billion in receivables and 2MM accounts.

Developed account level mapping strategies and requirements, test plans and mock conversion requirements.

Reduced the number of pricing strategies from 10,000 to less than 40 through account terms standardization.

Developed pricing, activation and retention strategies to grow receivables while keeping account attrition 250 BPS below forecast.

Effectively developed and communicated change in terms notifications to more then 1.3MM cardmembers.

Developed pricing model which segmented 30MM customers and $35 billion in outstandings which allowed for individual segment pricing strategies and actions.

Converted entire Chase Credit Card portfolio to FDR Enhanced Pricing Platform which generated more than $25MM revenue.

Identified risk based pricing opportunities and executed programs to reprice balances aligned with customer risk profiles.

Managed staff of two Pricing Analysts.

Transitioned more than $500MM in cardmember receivables from fixed rate pricing to variable rate pricing resulting in an incremental $5MM of interest income and a 50 BPS funding save.

Analyzed credit card payment hierarchy and implemented dynamic payment hierarchy resulting in annual revenue of $3MM.

Implemented portfolio-wide foreign transaction fees, rate floors and tiered late fees resulting in more than $12MM annually.

Designed pricing model to forecast incremental income from risk-based and penalty based pricing programs.

Developed retention and pricing strategies to increase customer usage and decrease cardmember attrition.

Six Sigma Black Belt trained